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Alana HealthCare aligns with Brian Center for Health & Rehabilitation Spruce Pine to deliver innovative CROM program

Nashville, TN – On Monday January 28, 2013, Alana HealthCare and Brian Center for Health and Rehabilitation (Spruce Pine) in Spruce Pine, NC will host a ribbon cutting ceremony to celebrate the opening and operation of its first partnership in skilled nursing.

Nashville-based Alana HealthCare established itself in early 2012 with the launch and rapid success of its home-based respiratory health management program, Comprehensive Respiratory Outcome Management (CROM™). Alana’s programs are specifically designed to address challenges set forth in the 2010 Patient Protection and Affordable Care Act by providing high quality care that dramatically improves patient quality of life, while simultaneously reducing health care spending. The CROM program focuses on patients living with chronic respiratory failure.

For approximately 70% of them, chronic obstructive pulmonary disease (COPD) is to blame. The American Lung Association estimates that more than 460,000 people in North Carolina and 12 million people nationwide have been diagnosed with COPD. Over time, most COPD patients will reach a stage of the disease resulting in chronic respiratory failure. Though COPD patients are living with a chronic condition, the historical trend in patient care has been to treat respiratory failure episodically, through emergency care using expensive, and often temporarily effective, acute procedures. The resulting increase in patient readmission rates drives up the COPD cost curve, a problem facing the entire health care system.

In 2010 the total annual cost of COPD nationally was nearly $50 billion, exceeding those associated with heart failure. Hospitalizations account for 25% of the total COPD cost each year. Perhaps more concerning, a staggering 25% of COPD patients will be readmitted to the hospital within 30 days, resulting in additional costs ranging anywhere from 18% to 50% more than their initial admission. Latter stage COPD patients may experience anywhere as many as 7 hospitalizations and/or 4 readmissions annually. Said readmissions are capturing the attention of health care providers and hospitals throughout the country. A Medicare report released in August of last year predicted that more than 2,000 hospitals nationwide are facing financial penalties should patients readmit within 30 days. How physicians, hospitals, skilled nursing facilities and other providers care for COPD patients will play a significant role for the health care industry in 2013 and over the next several years.

Alana’s foresight into these realities served as the impetus for the CROM program. To date, CROM is reducing the largest cost drivers in the COPD paradigm—hospitalizations and readmissions, cutting them by 62% and 73% respectively. Heather Hoilman,RN is the admissions director for Spruce Pine. “In the coming decade the baby boomer generation will require better and more health care. By creating innovative relationships with companies like Alana, we can provide our patients with solutions that offer clinical leadership and measurable outcomes”, stated Hoilman.

Prior to 2013, Alana HealthCare’s CROM program treated patients exclusively in their homes. This relationship will be the first of its kind to bring an outcome-driven model of respiratory care into facilities seeking more patient-centered solutions. Once patients are discharged from the Spruce Pine facility, Alana will continue the respiratory care within each patient’s home. “The opportunity to do more for patients is tremendous,” says Zach Gantt, RRT, Vice President of Health Management Services at Alana. Gantt is one of the program’s lead architects and provides direct oversight for CROM. “This relationship allows us to work alongside the facility’s great clinicians that are well versed in the unique needs of skilled nursing patients. Together we will help a larger number of patients under one roof”.

Monday’s ribbon cutting ceremony will commence at 2:00 p.m. at the Brian Center for Health and Rehabilitation Spruce Pine, located at 218 Laurel Creek Court, Spruce Pine, NC. Attendees are encouraged to join a reception to follow.

For more information, contact Dov Hirsch, Vice President of Corporate Communications.
Phone: 615-375-1094, Ext. 362
Email: Communications@AlanaHealthCare.com